Optimising Images

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The incorporation of images on web pages can substantively enrich the user experience. However, the search engines cannot read the images directly. There are two elements that you can control to give the search engines context for images: 1) The filename and 2) Image alt text. This usage of the image filename and of the alt attribute permits you to reinforce the major keyword themes of the page. This is particularly useful if you want to rank in an image search.

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